Recommendations
Prioritized improvements for tracking accuracy, performance, and operational reliability.
10 of 10 recommendations
Remove duplicate conversion events.
Tracking Accuracy
High
Business Impact
Improves ad attribution accuracy.
Effort
Medium
Status
Open
Deduplicate via event_id
Improve mobile landing page load time.
Performance
High
Business Impact
Improves page speed and conversion rate.
Effort
Medium
Status
Open
Optimize Free Quote page
Move high-value events to server-side tracking.
Tracking Architecture
High
Business Impact
Reduces wasted paid traffic budget.
Effort
High
Status
Planned
Implement server-side GTM rollout
Fix missing UTM capture.
Attribution
Medium
Business Impact
Improves lead capture reliability.
Effort
Low
Status
In Progress
Standardize campaign URL templates
Simplify Google Tag Manager container.
Tracking Architecture
Medium
Business Impact
Reduces backend maintenance complexity.
Effort
Medium
Status
Open
Audit and consolidate tags
Improve webhook retry handling.
Backend Stability
Medium
Business Impact
Improves lead capture reliability.
Effort
Medium
Status
Open
Add exponential backoff
Add monthly tracking validation.
Maintenance
Medium
Business Impact
Prevents silent tracking regressions.
Effort
Low
Status
Planned
Schedule monthly QA pass
Create campaign URL naming rules.
Attribution
Low
Business Impact
Improves ad attribution accuracy.
Effort
Low
Status
Open
Document UTM conventions
Add lead source quality reporting.
Reporting
Low
Business Impact
Improves marketing decision making.
Effort
Medium
Status
Planned
Build source quality dashboard
Improve CRM sync visibility.
CRM Operations
Low
Business Impact
Improves operational confidence.
Effort
Low
Status
Planned
Add sync status alerts